Hard of hearing... How much do you think your customers hear and retain what you tell them?

On Channel 7's Sunrise program, Dr John Darcy recently discussed research that shows patients only hear and retain about 25% of what their GP tells them in a consult.

If your health is on the line, and you are paying good money for professional advice, and you still only hear about 25% of what the doctor tells you...

... how much do you think your customers hear and retain what you tell them?

BIG PICTURE

How do you make sure your key sales points are really heard and understood in client conversations?

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Today, with a key client you speak with, find a way to make your '25% onboard' the right 25%.  Keep key points to 3 or fewer.  Make them punchy.  Ask if they make sense and address the clients issues.
 
If they're only going to hear 25%, make sure its the important stuff!

Have a MIGHTY sales day!

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